Advantix Logistics' website was initially not an excellent source of information. Simple, without much insight as to what the company does or how they operate. The company needed a website that they could easily update, that looked good and provided updated and fresh information, and that would inspire people to contact them.
To create a design that looks great and conveys the message clearly, it is crucial that we first understand what the company provides and what the company's communication goals are. We conducted a comparative analysis of other firms that provide a similar service. Based on that analysis, we developed the rough draft of the content and then designed the UXI around it. By rebuilding the logo without changing the design, we prepared it for use (transparency in the background), developed the graphical elements (icons), and used stock photos or took our own photos.
Architecture and Scripting, UXI
Logo re-structure and photo digital illustrations
Clean, modern interface built around informative approach.
Writing and Storytelling
Structural design of information environments